Romy Block, MD, cofounder, Vous Vitamin (Highland Park, IL), agrees. The difference now, he goes on, “is that there’s less guesswork and more science-backed decision-making.” As Weitz says, “Just like when we choose that cherry-red lipstick over the muted mauve, we pick supplements that support the benefits we want.” While the degree of precision we’re witnessing today is a phase shift for the nutrition industry, consumers have long applied an element of personalization to their supplementation regimens. “The good news,” Weitz adds, “is that these solutions are often simple, affordable, and relatively benign.” And by mining consumer data for insights into individual gut-health needs, they’re tailoring individualized solutions to meet them. Supplement formulators see it this way, too. Whether you call it personalized health or precision nutrition, it’s a revolutionary approach to wellness that’s settling in quite nicely around the digestive space, and for reasons that Stefan Weitz, cofounder, Jetson Health (Chicago), thinks are elementary: “Our guts,” as he sees it, “are like our fingerprints-uniquely ours.” ![]() Their deputies in that pursuit are the apps, trackers, and at-home test kits that have eliminated layers of healthcare gatekeeping to deliver real-time data direct to individuals, who use that intel to inform everything from fitness plans to diet strategies. And one way these empowered consumers are exercising their newfound authority is by taking control of their health. ![]() If knowledge is power, it’s worth contemplating for a moment that the average consumer today has access to more knowledge than did the kings and queens of even a century ago.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |